---
id: "action-setup-brand-assets"
type: "action-item"
source_timestamps: ["00:08:05", "00:08:25", "00:08:35"]
tags: ["organization", "branding"]
related: ["concept-brand-asset-system"]
action: "Create a Brand Voice text file, a Design Kit (colors/fonts), and a centralized Asset Folder."
outcome: "Claude Code will consistently apply your brand's tone, colors, and imagery to generated videos."
sources: ["sabrina"]
sourceVaultSlug: "claude-code-remotion-video-automation-2026May14"
originDay: 3
---
# Create a Local Brand Asset System

## Action

Create three local artifacts in your project directory:

1. **Brand Voice text file** — copywriting rules, persona, tone-of-voice guidance
2. **Design Kit file** — brand hex codes, font families, mood boards
3. **Asset Folder** — approved headshots, product photos, B-roll

## Outcome

[[entity-product-claude-code|Claude Code]] will consistently apply your brand's tone, colors, and imagery to generated videos — eliminating the need to re-specify branding for every video.

## Why

See [[concept-brand-asset-system]] for the architectural rationale. This is the prerequisite that makes the [[framework-automated-content-pipeline|automated pipeline]] *scalable* to dozens of videos per week rather than one-offs.

## Related

- [[entity-sabrina-ramanov]] — originator of this pattern


## Related across days
- [[action-populate-knowledge-base]]
- [[action-initiate-brand-interview]]
- [[arc-anti-generic-imperative]]