---
id: "action-initiate-brand-interview"
type: "action-item"
source_timestamps: ["00:01:47", "00:02:12"]
tags: ["prompting", "setup"]
related: ["concept-brand-voice-interview", "concept-claude-skills", "prereq-defined-brand-identity"]
speakers: ["Sabrina Ramonov"]
sources: ["mag"]
sourceVaultSlug: "claude-cowork-250-posts-engine-2026May14"
originDay: 4
---
# Initiate the Brand Voice Interview Prompt

## Action

Prompt Claude to interview you until it is 95% confident it can replicate your brand voice.

## The Verbatim Prompt

Paste this into [[entity-claude-co-work|Claude Co-Work]] to begin building your content engine:

> *"Create a 'write-content' skill that writes social media posts in my brand voice about my business and personal brand. Interview me until you are 95% confident the outputs will reflect my brand."*

## Execution

Answer all of Claude's subsequent questions thoroughly. When asked, **provide real writing samples** — past high-performing posts, newsletter excerpts, podcast transcripts. The fidelity of the resulting [[concept-claude-skills-d4|Skill]] is directly proportional to the quality of these inputs.

Full details of what Claude will ask: see [[concept-brand-voice-interview|Reverse-Engineered Brand Voice Interview]].

## Prerequisite

[[prereq-defined-brand-identity|Defined Brand Identity and Content Pillars]] — Claude can only extract what you already know.

## Outcome

A deeply contextualized baseline for your AI writing skill — the seed of the [[concept-ai-content-engine|Compounding AI Content Engine]].


## Related across days
- [[action-populate-knowledge-base]]
- [[action-setup-brand-assets]]
- [[action-use-clarifying-questions-prompt]]
- [[arc-anti-generic-imperative]]
- [[arc-95-percent-confidence-pattern]]