# Unified Glossary

One-line definitions for every term introduced across the six-day series. Alphabetical. Where the same term has different shadings across days, the entry notes the variance.

- **Agent Skill** — A directory of machine-readable documentation (e.g., `SKILL.md` plus rule files) installed locally to teach an AI agent how to use a framework. Triggered implicitly by mentioning the framework in natural language. (Day 3.)
- **Agentic AI** — AI that autonomously sequences multiple actions (browse, fetch, file write) toward a goal, navigating obstacles without continuous human input.
- **Ahrefs** — SEO software suite for link building, keyword research, and rank tracking; used as a scoreboard/evidence layer in Day 5, not as part of the pipeline.
- **AI Agent Skill (CCC)** — A custom-configured Claude agent pre-loaded with a Standard Operating Procedure, installed as a JSON file into Claude desktop. (Day 2.)
- **Anthropic** — The AI company behind Claude, Claude Code, and the Model Context Protocol.
- **Arvow** — AI-powered SEO and blog generation tool that publishes directly to a connected CMS (Wix, WordPress).
- **Beat (visual)** — A unit of script segmentation where a topic shifts, a metaphor appears, or emotional register changes; used in Beat Image / Beat Video generation.
- **Beat Image Generator / Beat Video Generator** — Day 1 Skills that segment a script into beats and emit a sequential storyboard of static images or cinematic motion clips, powered by Higgsfield MCP.
- **Blotato** — Social media automation, visual generation, and scheduling tool with an MCP server (`https://mcp.blotato.com/mcp`); founded by Sabrina Ramonov. Appears in Days 3, 4, and 5.
- **Brand Asset System** — A structured local directory (Brand Voice doc + Design Kit + Asset Folder) used to keep AI-generated content on-brand. (Day 3.)
- **Brand Voice Interview** — A reverse-engineered interview where Claude interrogates the creator until 95% confident it can replicate their voice, then crystallizes the result into a mutable Skill. (Day 4.)
- **Build or Skip** — A three-gate decision matrix (recurring + structured + delegatable) used to decide whether to build a Skill for a task. (Day 1.)
- **Claude** — Anthropic's family of large language models; the central orchestrator in every video of the series.
- **Claude Code** — Anthropic's AI command-line interface; orchestrates workflows by reading/writing local files, running scripts, invoking Skills, and calling MCP tools. (Days 3, 5.)
- **Claude Cowork / Co-Work** — An agentic feature inside the Claude Desktop app that supports autonomous browser navigation, local file reads, and external connectors. (Days 4, 6. Spelled "Co-Work" on Day 4 and "Cowork" on Day 6.)
- **Claude in Chrome** — A Chrome extension by Anthropic that gives the Claude desktop app DOM-level access to the user's authenticated browser session.
- **Claude Project** — A persistent Claude workspace that stores brand voice docs, past hits, audience profiles, and visual references. Context stays with the Project. (Day 1.)
- **Claude Skill (Day 1)** — A portable text-file instruction set with frontmatter (trigger description), instructions, and optional examples. Travels across every chat where enabled.
- **Claude Skill (Day 4)** — A reusable instruction pack in Claude Co-Work, invoked by slash command, highlighted blue when active, *mutable* via the verbatim command "update the skill with everything we've talked about."
- **Claude Code Persistent Skill (Day 5)** — A local folder containing brand context and operational instructions that Claude Code reads on each invocation.
- **Compounding AI Content Engine** — The system-level pattern (Skill + local file access + MCP connectors + weekly feedback loop) whose output is strictly monotonic over time. (Day 4.)
- **Connector** — A permission/integration inside the Claude Desktop app that lets it reach Chrome, Slack, Canva, etc.
- **Create Content Club (CCC)** — The organization run by Alessio Bertozzi that developed the four-agent automated Claude system in Day 2.
- **Custom Connector** — A Claude Co-Work term for an MCP-based external service registered via Settings → Connectors → remote server URL. (Day 4.)
- **Description (Skill frontmatter)** — The routing metadata in a Skill file that Claude scans to decide whether to invoke the Skill. The single highest-leverage element in a Day 1 Skill file.
- **Face Lock** — A prompting technique that injects identity-preservation language into every image generation prompt, instructing the model to preserve the creator's reference face across variants. (Day 1.)
- **FFmpeg** — Command-line tool for programmatic audio/video processing; used in Day 3 for silence detection/removal.
- **Gamma** — AI-powered presentation builder used in Day 6 to convert persona text into slide decks.
- **Groq** — AI inference provider with custom LPU hardware; in Day 2, hosts Whisper for fast audio transcription.
- **Higgsfield** — AI image/video generation company providing the MCP connector used in Day 1's content production workflow.
- **HubSpot** — CRM and marketing/sales platform; Kipp Bodnar's employer; podcast sponsor in Day 4.
- **Inferred Persona** — A buyer persona deduced from a brand's ads rather than from real customer data. (Day 6.)
- **Junior Strategist Paradigm** — Mental model where AI is treated as a junior assistant handling research, while humans retain strategic judgment. (Day 6.)
- **Knowledge Base** — A Notion repository of past transcripts/calls/presentations used to prime Claude on the creator's voice. (Day 2.)
- **Knowledge Base Priming** — The technique of feeding a rewriter agent a corpus of the user's prior work so its output matches their voice and frameworks. (Day 2.)
- **LPU (Language Processing Unit)** — Groq's custom inference hardware optimized for high-throughput LLM serving.
- **MCP (Model Context Protocol)** — Anthropic's open standard for letting AI models securely call external tools, APIs, and local environments.
- **Meta Ad Library** — Public Meta-ads database (`https://www.facebook.com/ads/library`); primary competitor-research source in Day 6.
- **n8n** — Open-source workflow automation tool (similar to Zapier) used in Day 2 to bridge Claude and external APIs.
- **Nano Banana 2** — Image generation model referenced in Day 4 as part of the Blotato visual stack.
- **Notion** — Workspace and database tool used as the central repository (Creator List, Content Ideas, Knowledge Base) in Day 2.
- **Outlier (Viral)** — A reel performing ≥5× above a creator's own baseline view count (with top 10% excluded from baseline). (Day 2.)
- **Perplexity** — AI search engine used as an MCP server in Day 3 for live fact-checking.
- **Programmatic Video Editing** — Editing video and audio via code/scripts and AI models (Whisper + FFmpeg) rather than a GUI timeline. (Day 3.)
- **Remotion** — React-based framework for creating videos programmatically; provides Remotion Studio with localhost preview + hot reload. (Day 3.)
- **RSS-to-Social Pipeline** — An automated workflow where Claude monitors an RSS feed, extracts new content, and generates platform-specific social posts. (Day 5.)
- **Safe Zones (Short-Form Video)** — The central areas of a 9:16 frame where text isn't covered by platform UI on TikTok/Reels/Shorts. (Day 3.)
- **Skill Refinement Loop** — The five-step weekly cycle for reviewing AI output, providing feedback, and issuing the "update the skill" command to make a Skill smarter over time. (Day 4.)
- **Standard Operating Procedure (SOP)** — A strict procedural instruction set installed into an AI agent (used interchangeably with Skill in Day 2's framing).
- **Trigger Description** — Synonym for Description (Skill frontmatter); see above.
- **Vending-Machine Thinking** — Pejorative for one-shot prompt-in / text-out AI usage; Alex's Day 1 diagnostic phrase.
- **Verbatim Quote Requirement** — Anti-hallucination prompt control requiring AI to pull real customer quotes per persona. (Day 6.)
- **Visual Studio Code (VS Code)** — Microsoft's free, open-source code editor; used as the host environment for the Claude Code extension in Day 5.
- **Webhook** — A URL endpoint that lets Claude (or another service) send data via HTTP POST to an automation platform like n8n.
- **Whisper** — OpenAI's open-source automatic speech recognition model; used in Day 2 (via Groq) for fast cloud transcription and in Day 3 (locally) for word-level timestamped transcription.
- **Whiteboard Infographic** — The named Blotato visual template demonstrated in Day 4.