---
id: "action-live-prototype-launch"
type: "action-item"
source_timestamps: ["00:12:35", "00:13:17"]
tags: ["product-delivery", "iteration"]
related: ["claim-perfection-enemy-of-proof", "framework-6-month-roadmap", "entity-product-zoom", "entity-product-google-docs", "quote-perfection-enemy-proof"]
action: "Outline your curriculum and deliver it live week-by-week to a beta cohort rather than pre-recording it."
outcome: "A refined, highly efficient curriculum based on real-world client feedback and sticking points."
speakers: ["Sunny Lenarduzzi"]
---
# Deliver the First Curriculum Live

## Action

Do **not** pre-record your entire course. Instead:

1. Outline the **"Zero State" → "Hero State"** transformation path.
2. Deliver the lessons **live**, week-by-week (e.g., 6–8 weeks via [[entity-product-zoom]]).
3. Use [[entity-product-google-docs]] for lesson plans.
4. Capture every question and sticking point from the live cohort.
5. **Iterate the curriculum in real time** based on those signals.
6. Only **after** the live cohort completes — record the refined curriculum.

## When in the Roadmap

Phase 3 (Months 3–4) of [[framework-6-month-roadmap]] — "Real-World Launch."

## Why It Works

- Embodies [[claim-perfection-enemy-of-proof]] — proof comes from delivery, not polish.
- Surfaces the gaps that [[concept-curse-of-the-expert]] hides in pre-recorded curricula.
- Generates the testimonials and case studies that fuel [[concept-the-flywheel-effect]].

## Anchor Quote

[[quote-perfection-enemy-proof]]

## Embodied Example

[[entity-kirby]] enrolled 26 clients with this exact approach **before** the recorded curriculum existed.