% 00-index/glossary.md — Glossary

# Glossary

Every defined term used in this vault, with a one-line definition and a link to the canonical note.

## Concepts

- **Peace, Purpose, and Profit Trifecta** — Decision filter ensuring operations don't compromise mental health (Peace), provide real value (Purpose), and price for value not hours (Profit). → [[concept-peace-purpose-profit-trifecta]]
- **Profitable Offer Prototype (P.O.P.)** — Validation method: research-perspective interviews with a warm network to confirm demand and shape curriculum before building. → [[concept-pop-method]]
- **Curse of the Expert** — Cognitive bias where deep experts equate volume of information with program value, producing bloated curricula and overwhelmed clients. → [[concept-curse-of-the-expert]]
- **Micro Universe** — A small, hyper-targeted audience of ideal clients who deeply resonate with the creator's specific solution; prioritized over mass vanity metrics. → [[concept-micro-universe]]
- **Lifestyle Business Flywheel** — Self-sustaining growth loop where targeted content → client transformation → social proof → referrals → more ideal clients. → [[concept-the-flywheel-effect]]

## Roadmap & Roles

- **6-Month Roadmap** — The 5-phase chronological framework: Validation → Micro Universe → Live Launch → Systems → Flywheel. → [[framework-6-month-roadmap]]
- **Operator → Orchestrator** — The role transition during Phase 4, installed via the 5 Systems, that lets the business run without the founder. → [[framework-5-simple-systems]]
- **Zero State / Hero State** — Client's starting condition vs. desired transformation outcome; used to outline the live curriculum path. → [[action-live-prototype-launch]]

## The 5 Systems (Phase 4)

- **Scalable Curriculum** — Recorded, structured curriculum derived from the iterated live prototype. → [[framework-5-simple-systems]]
- **Group Coaching** — Leveraged group format replacing repetitive 1:1 calls. → [[framework-5-simple-systems]]
- **Evergreen Enrollment** — Continuous (non-episodic) new-client acquisition; mechanics unspecified in the source. → [[framework-5-simple-systems]] · [[question-evergreen-enrollment-mechanics]]
- **Proof System** — Systematic capture and broadcast of client results to fuel marketing. → [[framework-5-simple-systems]]
- **Simple Tech Stack** — Manageable software suite operable without a large team; specific platforms unspecified. → [[framework-5-simple-systems]] · [[question-tech-stack-details]]

## Audience & Marketing Terms

- **Vanity Metric** — Metric (followers, views, subs) that does not reliably predict revenue. → [[claim-vanity-metrics-useless]]
- **Client Pipeline** — A flow of qualified prospects toward the offer; the metric that actually drives revenue. → [[claim-vanity-metrics-useless]]
- **Pain-Point Content** — Hyper-specific content that answers ideal-client FAQs and addresses acute pain points. → [[action-pain-point-content]]
- **Bridge** — The Micro Universe's function: moving leads from rented social platforms onto an owned email list. → [[concept-micro-universe]]

## Validation Terms

- **Warm Network** — Existing relationships (past clients, colleagues, friends) used as the seed for P.O.P. outreach. → [[prereq-warm-network]]
- **Discovery Interview** — Non-salesy conversation asking the four core P.O.P. questions (struggles, sleep-killers, failed attempts, what worked). → [[framework-pop-method-execution]]
- **P.O.P. Outreach Script** — *"Hey, I'm working on something to help [target] solve [problem]. Do you happen to know anybody struggling with that?"* → [[action-warm-network-outreach]]

## Launch Terms

- **Live Prototype** — Phase 3 launch model: deliver the program live week-by-week to a small cohort instead of pre-recording. → [[action-live-prototype-launch]]
- **Lean and Fast** — The launch posture: minimum viable production assets ([[entity-product-zoom]] + [[entity-product-google-docs]]) over polished delays. → [[claim-perfection-enemy-of-proof]]

## Math & Targets

- **The $1M Math** — 500 ideal clients × $2,000 = $1,000,000, accumulated over 2–3 years via the flywheel. → [[concept-the-flywheel-effect]] · [[claim-vanity-metrics-useless]]

## People & Tools

- **Sunny Lenarduzzi** — Speaker; entrepreneur and YouTube creator (500K+ subs); built $10M+ agency. → [[entity-sunny-lenarduzzi]]
- **Margarita and Dixon** — Immigration attorneys; case study for Peace/Purpose/Profit Trifecta. → [[entity-margarita-and-dixon]]
- **Kirby (Living Off Rentals)** — Real-estate entrepreneur; case study for the P.O.P. method. → [[entity-kirby]]
- **Dr. Katie Woodley (The Natural Pet Doctor)** — Veterinarian; case study for the operator-to-orchestrator transition. → [[entity-dr-katie-woodley]]
- **Zoom** — Video conferencing tool used for live prototype delivery. → [[entity-product-zoom]]
- **Google Docs** — Word processor used for lean lesson planning. → [[entity-product-google-docs]]

## Adjacent / Borrowed Concepts (Enrichment)

- **Build-Measure-Learn** — Lean Startup loop (Eric Ries) underpinning P.O.P. → [[claim-build-second-validate-first]]
- **The Mom Test** — Rob Fitzpatrick's non-salesy interview methodology, almost identical to P.O.P. → [[framework-pop-method-execution]]
- **Cognitive Load Theory** — John Sweller's learning-science basis for efficiency-over-volume. → [[claim-efficiency-over-volume]]
- **Curse of Knowledge** — Academic name for the Curse of the Expert (Sloman & Fernbach, *The Knowledge Illusion*). → [[concept-curse-of-the-expert]]
- **Smallest Viable Market** — Seth Godin's analog of the Micro Universe (*This Is Marketing*). → [[concept-micro-universe]]
- **Working ON vs. IN the Business** — Michael Gerber's *E-Myth* distinction underpinning the operator-to-orchestrator move. → [[claim-business-vs-demanding-job]]
- **Jim Collins' Flywheel** — *Good to Great*'s original flywheel framing. → [[concept-the-flywheel-effect]]