---
id: "prereq-facebook-ads-manager"
type: "prereq"
source_timestamps: ["00:21:05"]
tags: ["software-tools"]
related: ["concept-ad-driven-client-acquisition", "action-run-ads-for-agency"]
reason: "The tutorial on setting up ads is too fast for someone who has never seen the Meta Ads Manager interface."
---
# Familiarity with Facebook Ads Manager

## Prerequisite

Viewers attempting to execute [[action-run-ads-for-agency]] need baseline fluency with **Meta / Facebook Ads Manager**, including:

- Account and Business Manager setup.
- Campaign, Ad Set, and Ad hierarchy.
- Choosing a **Campaign Objective** (specifically *Lead generation* for this playbook).
- Setting budgets, schedules, and targeting parameters.
- Building a lead form natively in Meta.

## Why It Matters

JP's walkthrough at ~00:21:05 moves fast and assumes prior familiarity. Without it, the [[concept-ad-driven-client-acquisition]] play is unexecutable even if the strategic reasoning lands.