---
id: "question-software-platform"
type: "open-question"
source_timestamps: ["00:02:38"]
tags: ["technical-implementation", "software"]
related: ["concept-5-employee-ai-system"]
resolutionPath: "Identify the underlying CRM/automation platform required to host conversational AI, SMS routing, and calendar booking."
---
# What specific software platform is used to build the AI system?

## Question

Which specific software platform does [[entity-jp-middleton|JP Middleton]] use to build and host the [[concept-5-employee-ai-system]] — the architecture spanning SMS, web chat, missed-call handling, calendar booking, ad lead intake, and review automation?

## What The Source Says

The source describes the **capabilities** of the five AI employees in detail but never names the underlying platform.

## Likely Candidates (Speculative)

Given the industry context (local-business automation, multi-channel SMS, missed-call text-back, calendar booking) the most probable platform is **GoHighLevel** (HighLevel / GHL), which dominates the local-agency stack. Alternatives include custom builds on Twilio + an LLM API + a CRM, or other agency-focused CRMs.

## Resolution Path

Identify the underlying CRM / automation platform required to host:

- Conversational AI (LLM-backed two-way SMS).
- SMS routing on missed-call triggers.
- Calendar booking integration.
- Review request and gating flows.
- Paid-ad lead intake.