---
id: "entity-alan"
type: "entity"
entityType: "product"
canonicalName: "Alan"
aliases: ["ALAN"]
source_timestamps: ["00:02:02"]
tags: ["payment-processor", "software"]
related: ["entity-alex-hormozi"]
---
# Alan (Payment Processor)

## Profile

A **payment processing company** mentioned in passing by [[entity-jp-middleton|JP Middleton]], noted as having been previously owned by [[entity-alex-hormozi|Alex Hormozi]].

## Role in This Source

Referenced only as a side example; not a load-bearing entity in the playbook. The mention serves to associate JP's worldview with the broader Hormozi-adjacent agency-building ecosystem.

## Context (from Enrichment)

The entity described matches an "ALAN" referenced in some older Hormozi content but is **not a widely recognized, current major payment processor brand**. Public information is sparse. Treat any specific present-day claims about "Alan" as anecdotal. Hormozi's current better-known ventures include [[entity-alex-hormozi|Acquisition.com]], Gym Launch, and Prestige Labs.