---
id: "action-run-ads-for-agency"
type: "action-item"
source_timestamps: ["00:20:07", "00:21:04"]
tags: ["client-acquisition", "marketing"]
related: ["concept-ad-driven-client-acquisition", "contrarian-ads-over-cold-outreach", "prereq-facebook-ads-manager", "entity-claude", "entity-chatgpt"]
action: "Launch Facebook lead ads to acquire agency clients instead of doing cold outreach."
outcome: "Attracts high-intent prospects who view you as an expert rather than a spammer."
speakers: ["JP Middleton"]
---
# Run Paid Ads to Acquire Agency Clients

## Action

Instead of spending time on cold email or cold-calling systems, set up a simple **Facebook lead generation ad** targeting the chosen niche (e.g., gym franchise owners). Use AI ([[entity-claude]] and/or [[entity-chatgpt]]) to write the ad copy and use instant SMS to follow up with the leads.

## Why

See [[concept-ad-driven-client-acquisition]] for the economics and [[contrarian-ads-over-cold-outreach]] for the contrarian framing. JP demonstrates Facebook lead ads producing client leads at ~$6.72 each when the offer is dialed in.

## Outcome

Attracts **high-intent prospects** who self-identified a problem and clicked to ask for help. They show up to sales calls treating the agency owner as a consultant, not a spammer.

## Prerequisite

Requires baseline fluency with [[prereq-facebook-ads-manager]].