# Speakers

> Speaker manifest for this vault. 2 person entities, 13 attributed notes.

## Alex Hormozi

Entity note: [[entity-alex-hormozi]]

*No attributed notes in this vault.*

## JP Middleton

Entity note: [[entity-jp-middleton]]

**Action-items** (3):
- [[action-reactivate-before-ads]] — Run Database Reactivation First
- [[action-run-ads-for-agency]] — Run Paid Ads to Acquire Agency Clients
- [[action-target-franchises]] — Target Franchise Owners Exclusively

**Claims** (4):
- [[claim-5-minute-follow-up]] — 5-Minute Follow-Up Increases Conversions by 400%
- [[claim-missed-calls-percentage]] — Businesses Miss 62% of Inbound Calls
- [[claim-franchise-referrals]] — Franchise Owners Provide Viral Referrals
- [[claim-single-automations-fail]] — Single Automations Do Not Solve Business Problems

**Contrarian-insights** (3):
- [[contrarian-sell-systems-not-ads]] — Don't Sell Marketing First
- [[contrarian-franchise-vs-independent]] — Ignore Independent Mom & Pop Shops
- [[contrarian-ads-over-cold-outreach]] — Paid Ads > Cold Outreach for Beginners

**Quotes** (3):
- [[quote-five-workers]] — Five Workers Offer Quote
- [[quote-leaky-bucket]] — The Leaky Bucket Quote
- [[quote-no-outreach]] — Zero Outreach Quote