---
id: "quote-old-clients"
type: "quote"
source_timestamps: ["00:14:10"]
tags: ["marketing", "strategy"]
related: ["concept-database-reactivation", "claim-old-leads-better-than-new"]
speakers: ["JP Middleton"]
---
# Quote: Old clients are better than new clients

> "There's a very different approach that nobody thinks about that does not require any money, and when you're starting out, old clients are better than new clients."

— [[entity-jp-middleton]] (00:14:10)

## Why It Matters
The one-line justification for [[concept-database-reactivation]] as Pillar 1 of the offer — and the contrarian challenge to standard "run Facebook ads for new leads" pitches. See [[contrarian-sell-reactivation-not-leads]].