---
id: "quote-cold-outreach-bullshit"
type: "quote"
source_timestamps: ["00:30:30"]
tags: ["sales", "contrarian"]
related: ["concept-inbound-ads-over-cold-outreach", "claim-cold-outreach-ineffective"]
speakers: ["JP Middleton"]
---
# Quote: Cold outreach is bullshit

> "A lot of people on YouTube will tell you that the best way to get clients is to use AI to send hundreds of emails, hundreds of texts, or make hundreds of robo-dials. But that's exactly why this strategy is complete bullshit and does not work."

— [[entity-jp-middleton]] (00:30:30)

## Why It Matters
Directly attacks the dominant YouTube AI-agency advice. Anchors [[concept-inbound-ads-over-cold-outreach]] and [[contrarian-cold-outreach-is-dead]].