---
id: "prereq-crm-software"
type: "prerequisite"
source_timestamps: ["00:17:00", "00:22:25", "00:29:16"]
tags: ["software", "technical-skills"]
related: ["action-day-3-reactivation-campaign", "action-day-4-review-system", "action-day-5-lead-nurture"]
reason: "Claude only generates the text and strategy; a CRM is required to physically execute the automations."
---
# CRM / Marketing Automation Software

## Prerequisite
CRM / Marketing Automation Software (such as **GoHighLevel**, which is visually shown in the source but not explicitly named).

## Why It's Required
[[entity-product-claude]] only generates the **copy and logic** for SMS/email campaigns. To actually:
- Host the customer database,
- Build workflow triggers,
- Send the automated SMS/email messages,

...you need CRM infrastructure.

## Where It's Required
- [[action-day-3-reactivation-campaign]] (Pillar 1)
- [[action-day-4-review-system]] (Pillar 2)
- [[action-day-5-lead-nurture]] (Pillar 3)

## Likely Tool
**GoHighLevel** is the de facto choice in the agency-marketing ecosystem (popular for funnels, SMS/email, white-labeling). Alternatives include HubSpot, ActiveCampaign, and similar platforms.

## Open Question
See [[question-technical-implementation]] for the gap in how Claude's outputs actually get wired into a working CRM stack.