---
id: "question-pricing-and-fulfillment"
type: "open-question"
source_timestamps: ["00:37:48"]
tags: ["pricing", "operations"]
related: ["framework-7-step-sales"]
resolutionPath: "Documentation on standard pricing models for Database Reactivation and Review Automation, plus an onboarding SOP."
---
# How much should this service be priced, and how is it fulfilled?

## The Gap
The source covers:
- Market selection (Day 1)
- Offer construction (Days 3–5)
- Client acquisition (Day 6)
- Sales (Day 7) — including the [[framework-7-step-sales]].

But it does **not** explicitly state:
- What the agency owner should **charge** the client (setup fee vs. monthly retainer vs. performance-based).
- How the agency **fulfills the work** ongoing — i.e., what an account-management cadence looks like after the client signs.

## Why It Matters
Pricing affects deal economics, churn, and the agency owner's earning potential. Fulfillment determines whether the "1-person business" framing holds at scale.

## Resolution Path
Documentation needed:
- **Standard pricing models** for [[concept-database-reactivation]] and [[concept-review-and-referral-automation]] (and [[concept-the-golden-hour]]).
- An **onboarding SOP** (intake, data import, workflow setup, weekly reporting).

## Affected Notes
[[framework-7-step-sales]] (especially the Close step), [[entity-org-gymmembersnow]] (the implied operating model).