---
id: "entity-product-facebook-ad-library"
type: "entity"
entityType: "tool"
canonicalName: "Facebook Ad Library"
aliases: ["Meta Ad Library", "FB Ad Library"]
source_timestamps: ["00:31:15", "00:32:05"]
tags: ["marketing-tool", "research"]
related: ["concept-inbound-ads-over-cold-outreach", "action-day-6-competitor-ads"]
canonicalUrl: "https://www.facebook.com/ads/library/"
---
# Facebook (Meta) Ad Library

## What It Is
A free official transparency tool from Meta that lists **all currently running ads** across Facebook and Instagram, searchable by keyword, advertiser, or location.

## Role in This Source
Central to Day 6 of the [[framework-7-day-agency-roadmap]]. See [[action-day-6-competitor-ads]] and [[concept-inbound-ads-over-cold-outreach]].

## How Middleton Uses It
1. Search for competitor agencies targeting his niche (e.g., "Med Spa Agency").
2. Filter for ads that have been **running for a long time** — a proxy for profitability.
3. Screenshot ad creative and copy.
4. Feed screenshots into [[entity-product-claude]] for reverse-engineering of hooks, promises, CTAs, and creative structure.
5. Use the patterns to author his own high-converting inbound ads.

## Why Long-Running Ads Matter
Ads that have run for months represent a **revealed-preference signal**: the advertiser would have killed them if they weren't profitable. This is a low-cost form of ad-market research.

## Canonical URL
https://www.facebook.com/ads/library/