---
id: "entity-org-alloy-personal-training"
type: "entity"
entityType: "organization"
canonicalName: "Alloy Personal Training"
source_timestamps: ["00:09:44", "00:10:05"]
tags: ["franchise", "fitness"]
related: ["concept-facebook-mutual-friend-infiltration", "entity-org-gymmembersnow"]
---
# Alloy Personal Training

## What It Is
A boutique personal-training franchise focused on adults over 40, **opening 6–12 locations per month** at the time of the source.

## Role in This Source
Middleton's second key franchise case study. He targeted Alloy using [[concept-facebook-mutual-friend-infiltration]] and signed **22 locations** as clients of [[entity-org-gymmembersnow]].

## Why It Worked
- High-growth franchise = high deal density.
- Active owner network on Facebook.
- Owners share a common avatar (mid-life clients, premium service) — making the agency's solution easy to position.

## Canonical Source
Alloy Personal Training official site.