---
id: "action-day-6-competitor-ads"
type: "action-item"
source_timestamps: ["00:31:15", "00:33:40"]
tags: ["client-acquisition", "day-6"]
related: ["concept-inbound-ads-over-cold-outreach", "entity-product-facebook-ad-library", "prereq-ad-budget"]
action: "Screenshot winning competitor ads from FB Ad Library and have Claude reverse-engineer the copy."
outcome: "High-converting inbound ad copy to acquire your own agency clients, avoiding cold outreach."
speakers: ["JP Middleton"]
---
# Day 6 — Reverse-engineer competitor ads using FB Ad Library

## Action
Screenshot winning competitor ads from [[entity-product-facebook-ad-library]] and have [[entity-product-claude]] reverse-engineer the copy.

## Step-by-Step
1. Go to the **Facebook Ad Library**.
2. Search for agencies targeting your niche (e.g., *"Med Spa Agency"*).
3. Filter to ads that have been **running for a long time** — a proxy for profitability.
4. **Take screenshots** of ad copy and creative.
5. Paste the screenshots into Claude.
6. Ask Claude to break down winning patterns: **hooks, promises, CTAs, structural beats**.
7. Use the patterns to write your **own inbound Meta ads** aimed at attracting agency clients.

## Expected Outcome
High-converting inbound ad copy to acquire your own agency clients — avoiding the cold-outreach approach attacked in [[concept-inbound-ads-over-cold-outreach]].

## Prerequisite
Requires [[prereq-ad-budget]].

## Where This Fits
Day 6 of [[framework-7-day-agency-roadmap]].