---
id: "action-day-4-review-system"
type: "action-item"
source_timestamps: ["00:19:56", "00:21:20"]
tags: ["offer-creation", "day-4"]
related: ["concept-review-and-referral-automation", "prereq-crm-software"]
action: "Prompt Claude to write the copy and logic for a 5-star review and referral automation."
outcome: "Pillar 2 of your agency offer, which improves client SEO and generates warm referral leads."
speakers: ["JP Middleton"]
---
# Day 4 — Build a Review and Referral automation

## Action
Prompt [[entity-product-claude]] to write the copy and logic for a 5-star review and referral automation.

## Step-by-Step
1. Prompt Claude to write **SMS + email templates** asking past customers to rate their experience 1–5, incentivized by a raffle (e.g., $1,000 Amazon gift card).
2. Have Claude write the **branching logic**:
   - 5-star ratings → Google Reviews link + automated **referral ask** follow-up.
   - 1–3 star ratings → internal feedback form (not public).
3. Implement the workflow inside the client's CRM (see [[prereq-crm-software]]).

## Expected Outcome
Pillar 2 of the agency offer — improves client SEO and generates warm referral leads.

## Concept & Compliance Warning
[[concept-review-and-referral-automation]] — note the **review gating** compliance caveats discussed there. Routing only happy customers to public review platforms can violate Google's policies and FTC guidance. Consider asking *everyone* for a public review while still using internal channels for negative-feedback follow-up.

## Where This Fits
Day 4 of [[framework-7-day-agency-roadmap]].