---
id: "action-day-3-reactivation-campaign"
type: "action-item"
source_timestamps: ["00:14:52", "00:16:30"]
tags: ["offer-creation", "day-3"]
related: ["concept-database-reactivation", "prereq-crm-software"]
action: "Prompt Claude to write a multi-day SMS/email reactivation sequence for dormant leads."
outcome: "Pillar 1 of your agency offer, capable of generating immediate cash flow for clients without ad spend."
speakers: ["JP Middleton"]
---
# Day 3 — Build a Database Reactivation campaign

## Action
Prompt [[entity-product-claude]] to write a multi-day SMS/email reactivation sequence for dormant leads.

## Step-by-Step
1. Prompt Claude to act as a **direct-response copywriter**.
2. Provide:
   - The client's business name and niche.
   - A **specific, compelling offer** (e.g., $100 off Botox at a Med Spa).
   - Any voice or tone constraints.
3. Have Claude generate a **multi-day SMS + email sequence** designed to:
   - Re-engage dormant leads.
   - Drive them to book an appointment.
4. Load the sequence into the client's CRM (see [[prereq-crm-software]]).
5. Trigger the campaign against the client's dormant list.

## Expected Outcome
Pillar 1 of the agency offer — generates immediate cash flow for the client **without ad spend**, proving ROI fast and building trust.

## Concept
[[concept-database-reactivation]]

## Where This Fits
Day 3 of [[framework-7-day-agency-roadmap]].