---
id: "action-day-2-franchise-selection"
type: "action-item"
source_timestamps: ["00:07:26", "00:10:55"]
tags: ["prospecting", "day-2"]
related: ["concept-silver-fleet-strategy", "concept-facebook-mutual-friend-infiltration"]
action: "Use Claude to find top franchises, then add mutual friends of franchise owners on Facebook."
outcome: "A highly targeted Facebook feed full of ideal prospects who share a high-trust network."
speakers: ["JP Middleton"]
---
# Day 2 — Identify top franchises and infiltrate via Facebook

## Action
Use [[entity-product-claude]] to find top franchises, then add mutual friends of franchise owners on Facebook.

## Step-by-Step
1. **Prompt Claude** to identify the top 10 franchise brands within your chosen market that have **30+ locations** and **active owner communities**.
2. **Find one owner** on Facebook from one of those brands.
3. Click into their profile and view the **Mutual Friends list**.
4. Send **3–5 friend requests** to other apparent franchise owners in that network.
5. Begin posting **case studies, photos with owners, and industry insights** on your personal feed.
6. Repeat across multiple franchise brands within the niche.

## Expected Outcome
A highly targeted Facebook feed full of ideal prospects who share a high-trust network. Real-world outcomes referenced: [[entity-org-anytime-fitness]] (40+ owners), [[entity-org-alloy-personal-training]] (22 locations).

## Concepts Driving This Action
- [[concept-silver-fleet-strategy]] (strategic logic)
- [[concept-facebook-mutual-friend-infiltration]] (tactical execution)

## Where This Fits
Day 2 of [[framework-7-day-agency-roadmap]].