# Speakers

> Speaker manifest for this vault. 1 person entity, 19 attributed notes.

## JP Middleton

Entity note: [[entity-jp-middleton]]

**Action-items** (7):
- [[action-day-1-market-selection]] — Day 1 — Use Claude to select a validated market
- [[action-day-2-franchise-selection]] — Day 2 — Identify top franchises and infiltrate via Facebook
- [[action-day-3-reactivation-campaign]] — Day 3 — Build a Database Reactivation campaign
- [[action-day-4-review-system]] — Day 4 — Build a Review and Referral automation
- [[action-day-5-lead-nurture]] — Day 5 — Build the Golden Hour 5-minute response sequence
- [[action-day-6-competitor-ads]] — Day 6 — Reverse-engineer competitor ads using FB Ad Library
- [[action-day-7-sales-training]] — Day 7 — Use Claude for interactive sales roleplay

**Claims** (7):
- [[claim-decisiveness-key-to-success]] — Decisiveness is the only common trait of successful low-budget startups
- [[claim-reviews-drive-revenue]] — Increasing Google reviews from 3.5 to 4 stars increases revenue 5–10%
- [[claim-independent-businesses-dont-refer]] — Independent local businesses will not refer you to their competitors
- [[claim-cold-outreach-ineffective]] — Mass AI cold outreach is a 'bullshit' strategy for beginners
- [[claim-old-leads-better-than-new]] — Old leads are better to target than new leads when starting out
- [[claim-businesses-dont-ask-for-reviews]] — Only 11% of businesses ask their customers for reviews
- [[claim-speed-to-lead]] — Waiting more than 5 minutes drops lead close rates by 400%

**Quotes** (5):
- [[quote-cold-outreach-bullshit]] — Quote: Cold outreach is bullshit
- [[quote-decisiveness]] — Quote: Decisiveness over perfection
- [[quote-old-clients]] — Quote: Old clients are better than new clients
- [[quote-sales-skills]] — Quote: Sales skills are the ultimate bottleneck
- [[quote-silver-fleet]] — Quote: The Silver Fleet analogy