# Map of Content — JP Middleton's 7-Day Claude AI Agency Playbook

> Source: *"$25M AI Expert Explains: How to Start a 1 Person Business Using Claude in 7 Days"* by [[entity-jp-middleton]] (21 min, 47 sec).
> Single speaker. Three frameworks. Eight concepts. Seven actions. Two prerequisites. Two open questions. Three contrarian positions.

Start with [[_AGENT_PRIMER]] (the canonical priming document) — this MOC is the navigational map.

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## 🎯 Start Here

- **The thesis in one screen:** see Section 1 of the agent primer.
- **The 7-Day Roadmap (the spine):** [[framework-7-day-agency-roadmap]]
- **The speaker:** [[entity-jp-middleton]]
- **The core tool:** [[entity-product-claude]]

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## 📅 The 7-Day Roadmap (the spine of the source)

| Day | Action Note | Concept(s) Driving It |
|-----|-------------|------------------------|
| 1 — Pick the market | [[action-day-1-market-selection]] | [[concept-4-market-criteria]] |
| 2 — Pick the ship | [[action-day-2-franchise-selection]] | [[concept-silver-fleet-strategy]] · [[concept-facebook-mutual-friend-infiltration]] |
| 3 — Offer Pillar 1 | [[action-day-3-reactivation-campaign]] | [[concept-database-reactivation]] |
| 4 — Offer Pillar 2 | [[action-day-4-review-system]] | [[concept-review-and-referral-automation]] |
| 5 — Offer Pillar 3 | [[action-day-5-lead-nurture]] | [[concept-the-golden-hour]] |
| 6 — Acquire clients | [[action-day-6-competitor-ads]] | [[concept-inbound-ads-over-cold-outreach]] |
| 7 — Master sales | [[action-day-7-sales-training]] | [[concept-ai-sales-roleplay]] · [[framework-7-step-sales]] |

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## 🧱 Frameworks

- [[framework-4-market-criteria]] — niche validation checklist
- [[framework-7-day-agency-roadmap]] — the chronological build plan
- [[framework-7-step-sales]] — the Zoom-call close structure

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## 💡 Concepts (the eight pillars)

- [[concept-decisiveness-over-perfection]]
- [[concept-4-market-criteria]]
- [[concept-silver-fleet-strategy]]
- [[concept-facebook-mutual-friend-infiltration]]
- [[concept-database-reactivation]] *(Pillar 1)*
- [[concept-review-and-referral-automation]] *(Pillar 2)*
- [[concept-the-golden-hour]] *(Pillar 3)*
- [[concept-inbound-ads-over-cold-outreach]]
- [[concept-ai-sales-roleplay]]

### Contrarian Positions (filed in `concepts/` with `tag: contrarian-insight`)

- [[contrarian-cold-outreach-is-dead]]
- [[contrarian-sell-reactivation-not-leads]]
- [[contrarian-facebook-profile-as-b2b-asset]]

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## 📊 Claims (every claim re-assessed in its note)

- [[claim-decisiveness-key-to-success]]
- [[claim-independent-businesses-dont-refer]]
- [[claim-old-leads-better-than-new]]
- [[claim-reviews-drive-revenue]]
- [[claim-businesses-dont-ask-for-reviews]]
- [[claim-speed-to-lead]]
- [[claim-cold-outreach-ineffective]]

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## 👥 Entities

### People
- [[entity-jp-middleton]] — speaker / agency founder

### Tools / Products
- [[entity-product-claude]] — Anthropic LLM (the central tool)
- [[entity-product-facebook-ad-library]] — Meta's free ad transparency tool

### Organizations
- [[entity-org-gymmembersnow]] — Middleton's $5M+ agency
- [[entity-org-anytime-fitness]] — flagship Silver Fleet case study
- [[entity-org-alloy-personal-training]] — Facebook-infiltration case study

### Other
- [[entity-the-100-startup]] — Chris Guillebeau book cited for decisiveness claim

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## 💬 Quotes

- [[quote-decisiveness]] — *"No perfect market exists."*
- [[quote-silver-fleet]] — *"One great result with one of them ... set up for life."*
- [[quote-old-clients]] — *"Old clients are better than new clients."*
- [[quote-cold-outreach-bullshit]] — *"...complete bullshit and does not work."*
- [[quote-sales-skills]] — *"If you don't know how to sell it..."*

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## ✅ Action Items (the 7 Days)

- [[action-day-1-market-selection]]
- [[action-day-2-franchise-selection]]
- [[action-day-3-reactivation-campaign]]
- [[action-day-4-review-system]]
- [[action-day-5-lead-nurture]]
- [[action-day-6-competitor-ads]]
- [[action-day-7-sales-training]]

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## 🔧 Prerequisites

- [[prereq-crm-software]] — CRM/marketing automation (likely GoHighLevel)
- [[prereq-ad-budget]] — capital for Meta ads on Day 6

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## ❓ Open Questions (what the video does *not* answer)

- [[question-technical-implementation]] — how to wire Claude outputs into a CRM stack
- [[question-pricing-and-fulfillment]] — what to charge and how to deliver ongoing

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## 🧭 Reading Paths

- **"Just tell me what to do"** → [[framework-7-day-agency-roadmap]] → walk through each `action-day-X` note.
- **"Is this advice actually true?"** → Start at any [[claim-decisiveness-key-to-success]]-style claim note; each has an Expert Re-Assessment section.
- **"Where does this fit in real business research?"** → Section 12 of [[_AGENT_PRIMER]].
- **"What are the compliance / risk gotchas?"** → [[concept-review-and-referral-automation]] (review gating), [[prereq-ad-budget]], [[question-technical-implementation]].