---
id: "quote-l2-roi"
type: "quote"
source_timestamps: ["00:02:29"]
tags: ["roi", "adoption"]
related: ["concept-three-levels-ai", "claim-l2-roi"]
speaker: "Jake Van Clief"
speakers: ["Jake Van Clief"]
---
# The ROI of Level 2

> "The jump from L1 to L2 is the highest ROI move."

— [[entity-jake-van-clief]], 00:02:29

## Why It Matters

Compresses [[claim-l2-roi]] into a memorable consultant heuristic. References [[concept-three-levels-ai]].