---
id: "quote-l2-roi"
type: "quote"
source_timestamps: ["00:02:29"]
tags: ["roi", "adoption"]
related: ["concept-three-levels-ai", "claim-l2-roi"]
speaker: "Jake Van Clief"
speakers: ["Jake Van Clief"]
sources: ["video"]
sourceVaultSlug: "interpretible-context-methodology-icm-2026Jun02"
originDay: 1
---
# The ROI of Level 2

> "The jump from L1 to L2 is the highest ROI move."

— [[entity-jake-van-clief]], 00:02:29

## Why It Matters

Compresses [[claim-l2-roi]] into a memorable consultant heuristic. References [[concept-three-levels-ai]].


## Related across days
- [[claim-l2-roi]]
- [[concept-three-levels-ai]]
- [[synthesis-three-levels-meets-stage-pipeline]]