---
id: "quote-value-shifts-to-judgment"
type: "quote"
source_timestamps: ["§ Redefining the Marketer’s Role", "¶24"]
tags: ["role-evolution", "judgment"]
related: ["concept-shift-from-output-to-judgment"]
speaker: "Authors"
speakers: ["Michelle Taite", "John Winsor", "Will Fernandez"]
sources: ["agentic"]
sourceVaultSlug: "hbr-seg-agentic"
originDay: 6
articleStem: "hbr-tier1-02-agentic-marketing-org"
sourceUrl: "https://hbr.org/2026/05/redesigning-your-marketing-organization-for-the-agentic-age"
sourceTitle: "Redesigning Your Marketing Organization for the Agentic Age"
---
# Value Shifts From Output to Judgment

> "Value shifts from output to judgment, as marketers define what good looks like, evaluate system outputs, and shape the inputs that guide future performance."

— The authors

**Context:** Describes the fundamental shift in how marketers add value in an AI-driven organization — the essence of [[concept-shift-from-output-to-judgment]].


## Related across segments
- [[concept-ai-era-judgment]]
- [[claim-sign-off-is-product]]
- [[concept-shift-from-output-to-judgment]]