---
id: "quote-value-requires-use"
type: "quote"
source_timestamps: ["¶ 5"]
tags: ["adoption", "roi"]
related: ["claim-value-requires-usage", "action-require-adoption-threshold"]
speaker: "Iavor Bojinov"
speakers: ["Iavor Bojinov"]
quote: "The value only comes when people actually use it. It could be the best tool, but if no one uses it, who cares?"
sources: ["adoption"]
sourceVaultSlug: "hbr-seg-adoption"
originDay: 9
articleStem: "hbr-edu-41-french-spirits-employee-buy-in"
sourceUrl: "https://hbr.org/2025/12/how-a-french-spirits-company-created-employee-buy-in-for-ai"
sourceTitle: "How a French Spirits Company Created Employee Buy-In for AI"
---
# Value Only Comes from Usage

> "The value only comes when people actually use it. It could be the best tool, but if no one uses it, who cares?"
> — [[entity-iavor-bojinov]]

The theoretical power of a tool is meaningless without user adoption. This is the verbatim source of [[claim-value-requires-usage]], and it motivates both the 85% adoption threshold ([[action-require-adoption-threshold]]) and the entire buy-in strategy ([[framework-pernod-ricard-buy-in]]). It is also the crisp statement of the contrarian insight that a mediocre tool with high adoption beats a superior tool with low adoption ([[contrarian-tech-is-secondary]]).