---
id: "quote-value-created-not-captured"
type: "quote"
source_timestamps: ["§ Value Creation Is Not Value Capture"]
tags: ["strategy", "economics"]
related: ["concept-value-creation-vs-capture", "claim-efficiency-not-advantage"]
speakers: ["Jay B. Barney", "Martin Reeves"]
quote: "The trouble is that gen AI can deliver similar savings to any company that deploys it. Value is created but not captured—at least not for long."
sources: ["spine"]
sourceVaultSlug: "hbr-seg-spine"
originDay: 1
articleStem: "hbr-cl-96-ai-no-sustainable-advantage"
sourceUrl: "https://hbr.org/2024/09/ai-wont-give-you-a-new-sustainable-advantage"
sourceTitle: "AI Won’t Give You a New Sustainable Advantage"
---
# Value Created, Not Captured

> "The trouble is that gen AI can deliver similar savings to any company that deploys it. Value is created but not captured—at least not for long."
> — [[entity-jay-b-barney]] & [[entity-martin-reeves]]

The crispest statement of the value creation vs. value capture distinction. It anchors [[concept-value-creation-vs-capture]] and supports [[claim-efficiency-not-advantage]].