---
id: "quote-superhero-strategy"
type: "quote"
source_timestamps: ["¶3"]
tags: ["strategy", "mindset"]
related: ["claim-discounting-is-superhero-strategy"]
speakers: ["Rafi Mohammed"]
speaker: "Rafi Mohammed"
sources: ["commercial"]
sourceVaultSlug: "hbr-seg-commercial"
originDay: 5
articleStem: "hbr-ext-22-art-of-discounting"
sourceUrl: "https://hbr.org/2026/05/the-art-of-discounting"
sourceTitle: "The Art of Discounting"
---
# Discounting as a superhero strategy

> "Discounting is a superhero strategy: It's powerful, swiftly achieves results, and can be summoned at a moment's notice."
> — [[entity-rafi-mohammed|Rafi Mohammed]]

The core thesis line, reframing discounting from a negative signal into an agile, powerful business tool. Backs [[claim-discounting-is-superhero-strategy]].