---
id: "quote-silver-lining-amplification"
type: "quote"
source_timestamps: ["¶4"]
tags: ["competitive-advantage", "resource-based-view"]
related: ["concept-amplification-of-existing-advantages", "claim-amplify-rare-resources"]
speakers: ["Jay B. Barney", "Martin Reeves"]
quote: "But here’s a silver lining: If you already have a competitive advantage that rivals cannot replicate using AI, the technology may serve to amplify the value you derive from that advantage."
sources: ["spine"]
sourceVaultSlug: "hbr-seg-spine"
originDay: 1
articleStem: "hbr-cl-96-ai-no-sustainable-advantage"
sourceUrl: "https://hbr.org/2024/09/ai-wont-give-you-a-new-sustainable-advantage"
sourceTitle: "AI Won’t Give You a New Sustainable Advantage"
---
# The Silver Lining of Amplification

> "But here’s a silver lining: If you already have a competitive advantage that rivals cannot replicate using AI, the technology may serve to amplify the value you derive from that advantage."
> — [[entity-jay-b-barney]] & [[entity-martin-reeves]]

The pivot from the article's negative thesis to its constructive prescription — the source line for [[concept-amplification-of-existing-advantages]] and [[claim-amplify-rare-resources]].