---
id: "quote-shift-in-ma-logic"
type: "quote"
source_timestamps: ["\\\"§ Five Implications for Managers", "Investors", "and Founders\\\""]
tags: ["conclusion", "paradigm-shift"]
related: ["concept-ecosystem-synergies", "framework-five-implications-ma"]
speaker: "Natalie Burford, Andrew Shipilov and Nathan Furr"
speakers: ["Natalie Burford", "Andrew Shipilov", "Nathan Furr"]
source_url: "https://hbr.org/2026/06/when-evaluating-an-ma-opportunity-consider-the-broader-digital-ecosystem"
source_title: "When Evaluating an M&A Opportunity, Consider the Broader Digital Ecosystem"
sources: ["ecosystem"]
sourceVaultSlug: "hbr-seg-ecosystem"
originDay: 11
articleStem: "hbr-cl-80-ma-digital-ecosystem"
sourceUrl: "https://hbr.org/2026/06/when-evaluating-an-ma-opportunity-consider-the-broader-digital-ecosystem"
sourceTitle: "When Evaluating an M&A Opportunity, Consider the Broader Digital Ecosystem"
---
# The Shift in M&A Logic

> "Executives who grasp this shift in M&A logic—from acquiring and controlling resources to orchestrating interdependencies and enriching the ecosystem—are those who stand to gain the most from acquisitions as ecosystems continue to reshape industries."
>
> — Natalie Burford, Andrew Shipilov and Nathan Furr (§ Five Implications)

The concluding thought of the article, summarizing the evolution of corporate strategy in the digital age: from [[concept-resource-based-ma]] toward orchestrating [[concept-ecosystem-synergies]]. It is the one-line encapsulation of the vault's entire thesis and the closing note of [[framework-five-implications-ma]].