---
id: "quote-samantha-ravndahl-integrity"
type: "quote"
source_timestamps: ["§ Integrity: From Concealed Motives to Clear Disclosures"]
tags: ["values", "monetization"]
related: ["concept-influencer-integrity", "entity-samantha-ravndahl", "contrarian-transparent-self-interest"]
speaker: "Samantha Ravndahl"
speakers: ["Samantha Ravndahl"]
quote: "Yes, I could do other things and make more money… but is doing those things going to make me happier than doing what I'm doing right now? To me, the answer's no."
sources: ["attention"]
sourceVaultSlug: "hbr-seg-attention"
originDay: 4
articleStem: "hbr-foci-65-influencer-marketing-trust"
sourceUrl: "https://hbr.org/2025/12/how-to-do-influencer-marketing-that-customers-actually-trust"
sourceTitle: "How to Do Influencer Marketing That Customers Actually Trust"
---
# Samantha Ravndahl on Integrity

> "Yes, I could do other things and make more money… but is doing those things going to make me happier than doing what I'm doing right now? To me, the answer's no."
> — *[[entity-samantha-ravndahl|Samantha Ravndahl]]*

Her rationale for **turning down lucrative deals** that don't align with her values — the lived embodiment of [[concept-influencer-integrity|Integrity]]. Note this coexists with transparent self-interest: acting for money is fine when disclosed (see [[contrarian-transparent-self-interest]]).