---
id: "quote-putting-names-to-feelings"
type: "quote"
source_timestamps: ["§ Organize Categories"]
tags: ["customer-categorization", "founder-psychology"]
related: ["framework-grow"]
speaker: "An unnamed founder"
speakers: []
quote: "putting names to feelings we've had for months"
sources: ["commercial"]
sourceVaultSlug: "hbr-seg-commercial"
originDay: 5
articleStem: "hbr-tier1-03-sales-debt-grow"
sourceUrl: "https://hbr.org/2026/01/the-risks-of-prioritizing-short-term-revenue-over-customer-fit"
sourceTitle: "The Risks of Prioritizing Short-Term Revenue Over Customer Fit"
---
# Putting Names to Feelings

> "...putting names to feelings we've had for months."
> — An unnamed founder

A founder's description of the cathartic experience of formally categorizing customers using the [[framework-grow|GROW framework]]'s *Organize Categories* step — validating long-held internal suspicions about bad-fit accounts. It illustrates why GROW's subjective *Review Alignment* step matters: dashboards rarely capture what a team already feels.