---
id: "quote-purpose-not-process"
type: "quote"
source_timestamps: ["§ Effect #2: Duplication and Contradiction"]
source_url: "https://hbr.org/2025/09/dont-let-ai-reinforce-organizational-silos"
source_title: "Don't Let AI Reinforce Organizational Silos"
tags: ["mindset-shift", "data-strategy"]
related: ["concept-purpose-first-approach", "contrarian-universal-data-set"]
speaker: "Graham Kenny and Kim Oosthuizen"
speakers: ["Graham Kenny", "Kim Oosthuizen"]
quote: "The fix isn’t to create a universal data set for every team. Instead, it’s about shifting the entire mindset from a “process-first” approach to a “purpose-first” approach."
sources: ["tail2"]
sourceVaultSlug: "hbr-seg-tail2"
originDay: 2
articleStem: "hbr-tail-130-ai-reinforce-silos"
sourceUrl: "https://hbr.org/2025/09/dont-let-ai-reinforce-organizational-silos"
sourceTitle: "Don’t Let AI Reinforce Organizational Silos"
---
# Purpose, not process

> “The fix isn't to create a universal data set for every team. Instead, it's about shifting the entire mindset from a ‘process-first’ approach to a ‘purpose-first’ approach.”
> — Graham Kenny and Kim Oosthuizen

**Why it matters:** This is the pivotal prescription of the article — the misalignment is strategic, not technical. It anchors [[concept-purpose-first-approach]] and directly states the contrarian position in [[contrarian-universal-data-set]].