---
id: "quote-perception-vs-usage"
type: "quote"
source_timestamps: ["¶3"]
tags: ["consumer-behavior"]
related: ["claim-low-literacy-perception"]
speaker: "Chiara Longoni, Gil Appel and Stephanie M. Tully"
speakers: ["Chiara Longoni", "Gil Appel", "Stephanie M. Tully"]
quote: "People with lower AI literacy saw AI as less capable and more ethically concerning. Yet, they were more likely to have used it themselves and to want it used by others."
sources: ["adoption"]
sourceVaultSlug: "hbr-seg-adoption"
originDay: 9
articleStem: "hbr-edu-39-understanding-ai-not-embrace"
sourceUrl: "https://hbr.org/2025/07/why-understanding-ai-doesnt-necessarily-lead-people-to-embrace-it"
sourceTitle: "Why Understanding AI Doesn’t Necessarily Lead People to Embrace It"
---
# Negative Perception yet Higher Usage

> "People with lower AI literacy saw AI as less capable and more ethically concerning. Yet, they were more likely to have used it themselves and to want it used by others."
>
> — [[entity-chiara-longoni]], [[entity-gil-appel]], and [[entity-stephanie-m-tully]] (¶3)

The evidence sentence behind [[claim-low-literacy-perception]] and the contrarian insight [[contrarian-negative-perception-high-usage]]: negative rational appraisal coexists with — and does not suppress — higher usage.