---
id: "quote-paradox-discovery"
type: "quote"
source_timestamps: ["¶2"]
tags: ["core-finding"]
related: ["concept-ai-receptivity-paradox"]
speaker: "Chiara Longoni, Gil Appel and Stephanie M. Tully"
speakers: ["Chiara Longoni", "Gil Appel", "Stephanie M. Tully"]
quote: "The more knowledge people have about AI and how it works, the less likely they are to embrace it."
sources: ["adoption"]
sourceVaultSlug: "hbr-seg-adoption"
originDay: 9
articleStem: "hbr-edu-39-understanding-ai-not-embrace"
sourceUrl: "https://hbr.org/2025/07/why-understanding-ai-doesnt-necessarily-lead-people-to-embrace-it"
sourceTitle: "Why Understanding AI Doesn’t Necessarily Lead People to Embrace It"
---
# The AI Literacy Paradox

> "The more knowledge people have about AI and how it works, the less likely they are to embrace it."
>
> — [[entity-chiara-longoni]], [[entity-gil-appel]], and [[entity-stephanie-m-tully]] (¶2)

The single-sentence statement of the [[concept-ai-receptivity-paradox]]. It inverts the standard technology-adoption assumption and sets up the contrarian thesis [[contrarian-education-adoption-link]].