---
id: "quote-page-two-search"
type: "quote"
source_timestamps: ["§ The Store as Demand Generation and Brand-Building Engine", "¶1"]
source_title: "The Comeback of the Physical Store—and What It Means for Your Business"
source_url: "https://hbr.org/2026/04/the-comeback-of-the-physical-store-and-what-it-means-for-your-business"
tags: ["seo", "marketing-humor"]
related: ["concept-store-as-demand-engine"]
speaker: "Common CMO Joke (cited by authors)"
speakers: ["Common CMO Joke (cited by authors)"]
sources: ["tail1"]
sourceVaultSlug: "hbr-seg-tail1"
originDay: 1
articleStem: "hbr-tail-114-comeback-physical-store"
sourceUrl: "https://hbr.org/2026/04/the-comeback-of-the-physical-store-and-what-it-means-for-your-business"
sourceTitle: "The Comeback of the Physical Store—and What It Means for Your Business"
---
# The invisibility of digital marketing

> "Where is the best place to bury a body? Page two of any search engine, because nobody goes there."

— **Common CMO joke**, cited by [[entity-frank-v-cespedes|Cespedes]] and [[entity-pietro-satriano|Satriano]]

Dramatizes the visibility problem behind [[concept-store-as-demand-engine]]: when digital discovery is a winner-take-all, expensive fight, a physical storefront becomes persistent, guaranteed brand visibility.