---
id: "quote-numbers-lie-strength"
type: "quote"
source_timestamps: ["¶105", "¶109"]
tags: ["ceo-activism", "public-relations"]
related: ["claim-ceos-should-not-speak-out", "contrarian-ceo-activism"]
speaker: "Indra Nooyi"
speakers: ["Indra Nooyi"]
quote: "So two thirds are either with you or against you, and you don’t know how it’s going to break. So the best is in numbers, lies strength. Individually, it’s just a formula for disaster."
source_url: "https://hbr.org/2025/10/innovating-at-the-core-and-for-the-future"
source_title: "Innovating at the Core—and for the Future"
sources: ["futures"]
sourceVaultSlug: "hbr-seg-futures"
originDay: 2
articleStem: "hbr-cl-91-innovating-core-and-future"
sourceUrl: "https://hbr.org/2025/10/innovating-at-the-core-and-for-the-future"
sourceTitle: "Innovating at the Core—and for the Future"
---
# In numbers lies strength

> "So two thirds are either with you or against you, and you don’t know how it’s going to break. So the best is in numbers, lies strength. Individually, it’s just a formula for disaster."
> — **Indra Nooyi** ([[entity-indra-nooyi]])

The rationale behind [[claim-ceos-should-not-speak-out]] and [[contrarian-ceo-activism]]: collective bodies like the [[entity-org-business-roundtable]] over individual stands.