---
id: "quote-motivation-attention-information"
type: "quote"
source_timestamps: ["¶6"]
tags: ["framework", "marketing-mechanics"]
related: ["framework-curiosity-window-alignment"]
speaker: "Guneet Kaur Nagpal and Amrita Mitra"
speakers: ["Guneet Kaur Nagpal", "Amrita Mitra"]
quote: "Motivation without attention is noise; attention without information is wasted; information without motivation sits unread."
sources: ["commercial"]
sourceVaultSlug: "hbr-seg-commercial"
originDay: 5
articleStem: "hbr-foci-66-customers-willing-try-new-tech"
sourceUrl: "https://hbr.org/2025/11/research-when-are-customers-willing-to-try-a-new-technology"
sourceTitle: "Research: When Are Customers Willing to Try a New Technology?"
---
# The Triad of Curiosity

> "Motivation without attention is noise; attention without information is wasted; information without motivation sits unread."
> — [[entity-guneet-kaur-nagpal|Guneet Kaur Nagpal]] and [[entity-amrita-mitra|Amrita Mitra]]

A succinct statement of the failure modes when the three elements of [[framework-curiosity-window-alignment|the Curiosity Window Alignment Model]] are not perfectly synchronized. Each clause maps to one missing prerequisite: motivation, attention ([[concept-mental-bandwidth|bandwidth]]/[[concept-found-time|found time]]), and accessible information.