---
id: "quote-match-the-mindset"
type: "quote"
source_timestamps: ["§ Match the mood"]
tags: ["consumer-psychology", "emotional-intelligence"]
related: ["concept-emotional-context"]
speaker: "Guneet Kaur Nagpal and Amrita Mitra"
speakers: ["Guneet Kaur Nagpal", "Amrita Mitra"]
quote: "To capture curiosity, managers must ask not just 'Do consumers have time?' but 'What mindset are they in?'"
sources: ["commercial"]
sourceVaultSlug: "hbr-seg-commercial"
originDay: 5
articleStem: "hbr-foci-66-customers-willing-try-new-tech"
sourceUrl: "https://hbr.org/2025/11/research-when-are-customers-willing-to-try-a-new-technology"
sourceTitle: "Research: When Are Customers Willing to Try a New Technology?"
---
# Mindset Over Minutes

> "To capture curiosity, managers must ask not just 'Do consumers have time?' but 'What mindset are they in?'"
> — [[entity-guneet-kaur-nagpal|Guneet Kaur Nagpal]] and [[entity-amrita-mitra|Amrita Mitra]]

Emphasizes that temporal availability is *necessary but insufficient*: psychological availability ([[concept-emotional-context|emotional context]]) is equally critical. It is the one-line summary of the 'Match the mood' section and the rationale for [[action-match-emotional-tone]].