---
id: "quote-letting-go-of-execution"
type: "quote"
source_timestamps: ["§ Redefining the Marketer’s Role", "¶26"]
tags: ["psychology", "change-management"]
related: ["contrarian-letting-go-of-execution"]
speaker: "Authors"
speakers: ["Michelle Taite", "John Winsor", "Will Fernandez"]
sources: ["agentic"]
sourceVaultSlug: "hbr-seg-agentic"
originDay: 6
articleStem: "hbr-tier1-02-agentic-marketing-org"
sourceUrl: "https://hbr.org/2026/05/redesigning-your-marketing-organization-for-the-agentic-age"
sourceTitle: "Redesigning Your Marketing Organization for the Agentic Age"
---
# The Challenge of Letting Go of the Work

> "The challenge is not only learning new skills but letting go of the instinct to step in and do the work."

— The authors

**Context:** Addresses the psychological hurdle marketers face when transitioning to an agentic model — the heart of the contrarian insight [[contrarian-letting-go-of-execution]].