---
id: "quote-leading-today-co-create"
type: "quote"
source_timestamps: ["§ Summary"]
tags: ["leadership-definition", "paradigm-shift"]
related: ["concept-co-creation", "claim-co-creation-over-following"]
speakers: ["Linda A. Hill"]
speaker: "Linda A. Hill"
sources: ["tail2"]
sourceVaultSlug: "hbr-seg-tail2"
originDay: 2
articleStem: "hbr-tail-125-innovative-leader"
sourceUrl: "https://hbr.org/2025/05/what-makes-an-innovative-leader"
sourceTitle: "What Makes an Innovative Leader?"
---
# Leading today is about co-creation

> "Leading today is less about getting people to follow you to the future, and more about getting them to co-create it with you."
> — [[entity-linda-a-hill|Linda A. Hill]]

This quote encapsulates the core thesis of the masterclass, marking the transition from a follower-centric model of leadership to a collaborative, co-creative model. It is the plain-language kernel of [[concept-co-creation]] and the propositional claim [[claim-co-creation-over-following]]. Enrichment sources confirm the framing that leaders should "co-create it with you," not just set direction and get people to follow [5][1].