---
id: "quote-know-appreciate"
type: "quote"
source_timestamps: ["¶15"]
tags: ["adoption", "sentiment"]
related: ["claim-familiarity-confidence", "evidence-adoption-sentiment"]
speaker: "Authors"
speakers: ["Doug J. Chung", "Candace Lun Plotkin", "Siamak Sarvari", "Jennifer Stanley", "Maria Valdivieso"]
quote: "To know gen AI is to appreciate it. [...] In short, familiarity breeds confidence. Don’t let these myths undermine it."
sources: ["attention"]
sourceVaultSlug: "hbr-seg-attention"
originDay: 4
articleStem: "hbr-cl-90-genai-myths-sales-marketing"
sourceUrl: "https://hbr.org/2025/02/5-gen-ai-myths-holding-sales-and-marketing-teams-back"
sourceTitle: "5 Gen AI Myths Holding Sales and Marketing Teams Back"
---
# To know Gen AI is to appreciate it

## Quote: To know Gen AI is to appreciate it

> "To know gen AI is to appreciate it. […] In short, familiarity breeds confidence. Don't let these myths undermine it."
> — Authors ([[entity-doug-j-chung]], [[entity-candace-lun-plotkin]], [[entity-siamak-sarvari]], [[entity-jennifer-stanley]], [[entity-maria-valdivieso]])

**Context:** The authors' summary of the psychological barrier to AI adoption — hands-on experience is the primary driver of enthusiasm and confidence among commercial leaders. It caps the argument in [[claim-familiarity-confidence]] (the 94% vs 52% "very excited" finding). External caveat on optimism bias and displacement anxiety: [[evidence-adoption-sentiment]].