---
id: "quote-kaufman-human-capabilities"
type: "quote"
source_timestamps: ["¶4"]
tags: ["human-potential", "strategy"]
related: ["entity-micha-kaufman", "entity-org-fiverr", "concept-ai-augmentation-strategy"]
speaker: "Micha Kaufman"
speakers: ["Micha Kaufman"]
quote: "You free up your time to do things that human beings have special capabilities in—nonlinear thinking, judgment calls, issues that have to do with taste, making decisions, thinking about strategy."
sources: ["spine"]
sourceVaultSlug: "hbr-seg-spine"
originDay: 1
articleStem: "hbr-ext-19-augmentation-over-automation"
sourceUrl: "https://hbr.org/2026/04/why-companies-that-choose-ai-augmentation-over-automation-may-win-in-the-long-run"
sourceTitle: "Why Companies That Choose AI Augmentation Over Automation May Win in the Long Run"
---
# Micha Kaufman on Human Capabilities

> "You free up your time to do things that human beings have special capabilities in—nonlinear thinking, judgment calls, issues that have to do with taste, making decisions, thinking about strategy."
> — [[entity-micha-kaufman|Micha Kaufman]], CEO of [[entity-org-fiverr|Fiverr]] (¶4)

**Context.** This is the positive half of Kaufman's message: automating repetitive tasks is valuable precisely because it **reallocates human effort to uniquely human capabilities** — the value logic of the [[concept-ai-augmentation-strategy-d1|AI Augmentation Strategy]]. Pairs with [[quote-kaufman-unpleasant-truth]].