---
id: "quote-hustle-culture-origins"
type: "quote"
source_timestamps: ["§ Childhood Dreams"]
tags: ["founder-mindset", "resilience"]
related: ["concept-fierce-efficiency", "entity-peter-beck"]
speaker: "Peter Beck"
speakers: ["Peter Beck"]
quote: "If you can’t do it one way, find a different solution and get on with it."
sources: ["tail2"]
sourceVaultSlug: "hbr-seg-tail2"
originDay: 2
articleStem: "hbr-tail-119-rocket-lab-founder"
sourceUrl: "https://hbr.org/2026/03/the-founder-of-rocket-lab-on-competing-with-billionaires-to-lead-in-space"
sourceTitle: "The Founder of Rocket Lab on Competing with Billionaires to Lead in Space"
---
# The Origins of Rocket Lab's Hustle

**Context:** [[entity-peter-beck|Beck]] describes the founding moment of Rocket Lab's hustle culture — the mindset that seeds [[concept-fierce-efficiency]].

> Recognizing that no one was doing this well, as I flew back to New Zealand I decided to simply start my own private rocket company. That was the beginning of Rocket Lab's hustle culture: If you can't do it one way, find a different solution and get on with it.

**Key line:** "If you can't do it one way, find a different solution and get on with it."