---
id: "quote-humanist-curation"
type: "quote"
source_timestamps: ["§ Looking Ahead"]
tags: ["culture", "purpose", "humanism"]
related: ["concept-transitional-ai-roles", "claim-culture-as-competitive-advantage", "entity-tomas-chamorro-premuzic"]
speaker: "Tomas Chamorro-Premuzic"
speakers: ["Tomas Chamorro-Premuzic"]
quote: "In a world where machines optimize for performance, humans must still curate purpose, identity, and trust."
sources: ["governance"]
sourceVaultSlug: "hbr-seg-governance"
originDay: 7
articleStem: "hbr-sig-56-csuite-board-reshaped-ai"
sourceUrl: "https://hbr.org/2026/06/how-c-suite-and-board-roles-are-being-reshaped-around-ai"
sourceTitle: "How C-Suite and Board Roles Are Being Reshaped Around AI"
---
# Humans must curate purpose

> "In a world where machines optimize for performance, humans must still curate purpose, identity, and trust."
> — [[entity-tomas-chamorro-premuzic|Tomas Chamorro-Premuzic]]

The justification for a **Chief Humanist Officer** and related roles in [[concept-transitional-ai-roles]] — preventing highly optimized, AI-driven organizations from becoming sterile and disengaging. It is also the human-values anchor beneath [[claim-culture-as-competitive-advantage]].