---
id: "quote-human-experts-ai"
type: "quote"
source_timestamps: ["¶34"]
tags: ["expert-validation"]
related: ["entity-brooks", "concept-evidence-base"]
speaker: "John Gale, Luca Cian and Luc Wathieu"
speakers: ["John Gale", "Luca Cian", "Luc Wathieu"]
sources: ["geo"]
sourceVaultSlug: "hbr-seg-geo"
originDay: 3
articleStem: "hbr-new-25-get-ai-to-surface-your-brand"
sourceUrl: "https://hbr.org/2026/06/how-to-get-ai-to-surface-your-brand"
sourceTitle: "How to Get AI to Surface Your Brand"
---
# Building for human experts equals building for AI

> "Brooks didn't build an interpretable brand for AI. It was built for human experts who needed to explain choices to real runners. That turned out to be the same thing."

— [[entity-john-gale|John Gale]], [[entity-luca-cian|Luca Cian]] & [[entity-luc-wathieu|Luc Wathieu]]

The reassuring corollary: building a genuine [[concept-evidence-base|evidence base]] for human experts (as [[entity-brooks|Brooks]] did) *is* building for AI — interpretability is not an artificial optimization but a byproduct of authentic expert-facing clarity.