---
id: "quote-hope-for-the-best"
type: "quote"
source_url: "https://hbr.org/2024/12/how-to-create-value-systematically-with-gen-ai"
source_title: "How to Create Value Systematically with Gen AI"
source_timestamps: ["\\\"§ Introduction", "¶2\\\""]
tags: ["critique", "adoption-failures"]
related: ["claim-individual-gains-insufficient", "concept-so-so-technologies"]
speaker: "Todd McLees, Nicole Radziwill and Greg Satell"
speakers: ["Todd McLees", "Nicole Radziwill", "Greg Satell"]
sources: ["spine"]
sourceVaultSlug: "hbr-seg-spine"
originDay: 1
articleStem: "hbr-nm-98-create-value-systematically-genai"
sourceUrl: "https://hbr.org/2024/12/how-to-create-value-systematically-with-gen-ai"
sourceTitle: "How to Create Value Systematically with Gen AI"
---
# The flawed default enterprise AI strategy

> "Most of the time, they acquire access to gen AI services, make the technology available to employees, and hope for the best."

— [[entity-todd-mclees]], [[entity-nicole-radziwill]], and [[entity-greg-satell]]

**Context.** A critique of the default enterprise rollout of Gen AI without a coherent strategy — the "hope for the best" pattern that produces isolated gains and [[concept-so-so-technologies]] (see [[claim-individual-gains-insufficient]]). This is the failure mode the entire pyramid is built to replace.