---
id: "quote-faster-outputs-not-execution"
type: "quote"
source_timestamps: ["¶4", "¶5"]
tags: ["workflow", "efficiency-fallacy"]
related: ["claim-localized-ai-gains-insufficient", "contrarian-tooling-vs-operating-model"]
speaker: "Authors"
speakers: ["Michelle Taite", "John Winsor", "Will Fernandez"]
sources: ["agentic"]
sourceVaultSlug: "hbr-seg-agentic"
originDay: 6
articleStem: "hbr-tier1-02-agentic-marketing-org"
sourceUrl: "https://hbr.org/2026/05/redesigning-your-marketing-organization-for-the-agentic-age"
sourceTitle: "Redesigning Your Marketing Organization for the Agentic Age"
---
# Faster Outputs Don't Equal Faster Execution

> "Faster outputs don't translate into faster execution. The issue isn't the tools. It's the operating model."

— The authors

**Context:** The core argument against simply layering generative AI tools into existing, siloed marketing processes. This is the load-bearing quote for [[claim-localized-ai-gains-insufficient]] and the contrarian insight [[contrarian-tooling-vs-operating-model]].