---
id: "quote-everyone-loses-together"
type: "quote"
source_timestamps: ["§ Transaction fees"]
tags: ["platform-economics", "market-dynamics"]
related: ["concept-everyone-loses-together", "claim-fee-race-to-bottom"]
quote: "When their moats are rendered worthless, the classic platform dynamic of “winner-take-all” reverses into “everyone-loses-together” because AI agents operate across all networks simultaneously."
speaker: "Yuanyuan Gina Cui, Patrick van Esch and Jan Kietzmann"
speakers: ["Yuanyuan Gina Cui", "Patrick van Esch", "Jan Kietzmann"]
sources: ["attention"]
sourceVaultSlug: "hbr-seg-attention"
originDay: 4
articleStem: "hbr-foci-69-ai-threatening-platforms"
sourceUrl: "https://hbr.org/2026/04/how-ai-is-threatening-platforms-revenue-streams"
sourceTitle: "How AI Is Threatening Platforms’ Revenue Streams"
---
# Reversal of Winner-Take-All

> When their moats are rendered worthless, the classic platform dynamic of “winner-take-all” reverses into “everyone-loses-together” because AI agents operate across all networks simultaneously.
>
> — [[entity-yuanyuan-gina-cui]], [[entity-patrick-van-esch]] & [[entity-jan-kietzmann]] (§ Transaction fees)

The source of the [[concept-everyone-loses-together]] label and the crux of [[claim-fee-race-to-bottom]] and the contrarian [[contrarian-moats-become-liabilities]].