---
id: "quote-employee-buy-in"
type: "quote"
source_timestamps: ["§ Engage Your People"]
tags: ["change-management", "psychology"]
related: ["concept-ai-sabotage", "org-colgate-palmolive", "action-empower-citizen-developers"]
speaker: "Authors"
speakers: ["Cyril Bouquet", "Christopher J. Wright", "Julian Nolan"]
source_url: "https://hbr.org/2026/01/match-your-ai-strategy-to-your-organizations-reality"
source_title: "Match Your AI Strategy to Your Organization's Reality"
sources: ["spine"]
sourceVaultSlug: "hbr-seg-spine"
originDay: 1
articleStem: "hbr-sig-55-match-ai-strategy-to-reality"
sourceUrl: "https://hbr.org/2026/01/match-your-ai-strategy-to-your-organizations-reality"
sourceTitle: "Match Your AI Strategy to Your Organization’s Reality"
---
# Participation Cures Fear

> "When people feel like participants in the future, they don't fear it—they help build it."

— the authors ([[entity-cyril-bouquet]], [[entity-christopher-j-wright]], [[entity-julian-nolan]])

The emotional core of the change-management argument. Supports the co-creation remedy for [[concept-ai-sabotage]], embodied by [[org-colgate-palmolive]] and operationalized in [[action-empower-citizen-developers-d55]].